Orders, sales reps and approvals in one CRM for distributors
For distributors in the UAE and the wider GCC: ordering portals, sales rep apps, approval flows and the back office behind them. The one we built for medical and health distribution runs at amoura.ae, and you can open it.
Where distributors lose time and margin
Orders that arrive on WhatsApp
A customer sends a list in a chat. Someone retypes it into a spreadsheet or the accounting system. Mistakes come from the retyping, and nobody can see where an order stands.
Rep visits nobody can see
Managers find out who visited which clinic or shop when the rep tells them. There is no shared view of coverage, and follow-ups depend on memory.
Approvals by phone call
Discounts, special prices and orders above a limit get approved in a chat or a call. Later, nobody can say who agreed to what.
Credit limits checked after the fact
An order goes out to a customer who is already over their limit, and finance finds out at month end.
Stock with expiry dates
For medical and pharma products, batch and expiry matter. A spreadsheet does not warn you before stock runs out of date.
What we build for distributors
A B2B ordering portal
Customers sign in, see their own prices and place orders without a phone call. Orders land in your system ready to process, with an approval step where you want one.
A field sales app for reps
Visit plans, check-ins, orders taken at the customer and notes, on the phone. Managers see coverage and follow-ups without chasing anyone.
Approval flows and credit checks
Discounts and large orders go to the right person for a yes or no, and the decision is recorded. Credit limits are checked when the order is placed, not after.
Stock, batches and finance
Batch and expiry tracking, invoicing and the reports your finance team asks for, built around how your business runs.
Partner portals and event tools
A sign-in area where your sales team finds brochures and product files by brand, and lead capture apps for trade shows.
What we have shipped
Three projects from the distribution world, each built from a real brief.
Amoura
A CRM for medical and health distribution in the Gulf: orders, approvals, stock with batch and expiry, rep visits, sample handouts, and one owner for each doctor or clinic.
Medway LLC
My Medway, the partner portal we added to the Medway LLC website. Behind the sign-in, the sales team finds brochures, clinical files and presentations sorted by brand.
Event lead capture
An iPad app for a trade show stand. Reps log each visitor with a personal PIN, it keeps working when the hall wifi drops, and reports split leads by brand, product and rep.
Questions from distributors
Is this a CRM for pharma and medical reps?
Yes. Amoura was built for medical and health distribution: orders, approvals, stock with batch and expiry, rep visits and sample handouts, with one owner for each doctor or clinic.
Do we have to replace our accounting or ERP system?
Not necessarily. Some projects sit beside your current system and some replace parts of it. We look at what you run today in a short audit and recommend the smaller option when it is enough.
Does the field sales app work without a signal?
It can. We have built an event app that keeps working when the wifi drops and syncs afterwards. Whether a field app needs the same depends on where your reps work, and we design for that.
Can customers order on their own?
Yes. A B2B portal gives each customer a sign-in, their own price list and an order history. You decide which orders need approval first.
Who owns the software?
That is agreed in writing before the project starts, because it depends on the brief. Ask us on the first call and we will explain the options.
Do you work with pharma and medical distributors only?
The longest-running system we built is for medical and health distribution, so we know that best. The same problems of orders, reps, approvals and credit show up in vehicle, parts, food and building-supply distributors.
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