Custom software and CRM development, Dubai

Custom software development in Dubai, built around how your company works

If your team runs the business on WhatsApp, Excel and tools that do not talk to each other, we build the one system that replaces them: a CRM, an ordering, stock or booking system, a customer portal or a dashboard. You tell us how the work is done today, and we build it to fit.

  • Built to your process, not a template
  • Web, phone and tablet from one system
  • Your data, exportable at any time
Get a quoteSee examples
Before: 5 tabs, 2 WhatsApp groups

From WhatsApp, Excel and email to one system

Orders in chats, stock in a sheet, approvals in someone's inbox. Scroll to see them pulled onto one screen.

  1. We map how you work today

    We sit with your team and write down every step, every tool and how long it takes.

  2. One database

    Your sheets, notebooks and chats become one clean record. Old data moves in, duplicates merged.

  3. Each role gets its screen

    The owner sees the numbers, staff get a phone view, customers get their own page.

  4. Reminders and invoices go out by themselves

    Renewals, payment reminders and invoices are sent on time, without anyone remembering.

  5. Reports ready on the 1st

    Last month's numbers are waiting for you at 8 am. No copying sheets together.

Your car rental system

Built around your business, not a template

The parts your team uses every day, in one place. Pick your business to see what goes in.

Fleet, contracts, Salik and deposits on the same record. One car, one history.

Fleet

Every car, where it is and when it is free.

Land CruiserK 48213, out until Mon
Out
Toyota PradoM 77140, service in 400 km
Service
Mercedes CLSJ 20981, Marina yard
Free

Contracts

Signed on a phone, ID and licence attached.

RA-2041, Rami K.Patrol, 3 days
Signed
RA-2040, Sara M.CLS, 7 days
Signed
RA-2039, Priya S.Sunny, monthly
Needs ID

Salik and fines

Matched to the right rental and billed.

P 30552, Salik x6Al Barsha gate, 4 Nov
AED 24
K 48213, RTA fineSpeeding, SZR, 2 Nov
AED 600
F 55320, parkingDeira, 1 Nov
AED 150

Deposits

Held, checked for fines, then released.

Ahmed KhalidAED 1,500 held
19 Nov
Lina N.AED 2,000, fine check
Waiting
Yousef T.AED 1,000
Released

Want customers answered too? A chatbot on top of your system

Hours lost to manual work every week

Each square is one hour of admin a week. Switch on each fix to see the hours and money that come back.

Admin hours a week27.5
Hours back0 a month
SavedAED 0 a month
Double bookingsChasing paymentsMonthly reportOther adminHour back

Double bookings

Two people, one sheet. The same Patrol promised twice.

Hours a week 5
Clashes a month 6
≈ 22 hours a month, plus refunds and free upgrades

Chasing payments

Salik, fines and late returns billed by hand, weeks later.

Hours a week 8
Unbilled after 30 days AED 7,400
≈ 35 hours a month, plus charges never billed

Monthly report

Someone copies four sheets into one at month end.

Hours a week 2.5
Report ready on the 6th
≈ 11 hours a month

Custom CRM, ordering, stock and booking systems

  • CRM and sales systems for teams in the field
  • Ordering, stock and invoicing systems
  • Booking and scheduling systems
  • Customer and partner portals
  • Dashboards and reports from the data you already have
  • Connections to the tools you keep: accounting, WhatsApp, email, payments

For companies that have outgrown Excel

Distributors, car rental companies, real estate offices, trading companies and restaurant groups in Dubai, Abu Dhabi and Sharjah that tried an off-the-shelf tool that never fit how they work.

DistributorsCars and motorcyclesReal estate

Software we have built

How a software project runs

We start by mapping how the work is done today and where it breaks. The part that hurts most goes live first, your team uses it, and we build the next part from what they tell us.

The field app on phones

Amoura is live at amoura.ae, and you can open it.

Build from zero, or start from what we have?

Some projects are built from the first line. Others start from parts we have already built and tested, such as the ordering, approvals and rep tools inside Amoura, which makes them faster to launch. We tell you which way fits after the first call.

Not sure what to build first?

Inside Amoura, our CRM and ordering system

Amoura is our own system for distributors. Each part is shown on the case page.

Amoura

  • Orders with a senior sign-off for big orders, deep discounts or credit limits
  • Stock by batch and expiry, with the first to expire sent out first
  • Invoices, statements, aging, VAT and a general ledger
  • Field visits with check-in and signature, planner, cycle plans from Excel and coaching
  • Samples, WhatsApp campaigns and a shared inbox, reports and exports
  • Thirteen built-in roles, two-factor sign-in, passkeys and an audit log
See it screen by screen
Built with this

Amoura

Orders, stock, sales reps and invoices for a Gulf distributor, in one system.

Read the case
Amoura

Custom software in Dubai: questions

How much does custom software cost in Dubai?

It depends on what it has to do, how many people use it and which tools it connects to. A focused CRM or internal tool is a smaller job than a system that runs orders, stock and invoices together. We quote to a written scope after a short call, and the scope lists what is included before work starts.

Should we use Zoho, Odoo or Salesforce, or have our own built?

If your process is standard, a ready-made tool can be enough. Your own system makes sense when orders, approvals, stock or field work have to sit in one place and fit the way you work.

Can you build a custom CRM for our sales team?

Yes. Amoura, our CRM for distributors, runs orders, field visits, stock and invoices in one place, and you can open it at amoura.ae. If something ready-made already does the job well, we say so before you spend on a build. See Amoura screen by screen

How long does it take?

The first working part usually goes live before the whole system is finished, so your team starts using it early. The dates are in the written scope.

Does it work on phones and without a signal?

It can. Our trade show app keeps working when the wifi drops and syncs afterwards. We decide what must work offline based on where your team works.

Do we have to replace our accounting system?

Not always. Many systems sit beside the accounting you already use and send it the data.

Can it connect to WhatsApp, our accounting and payments?

Yes. Most systems we build send data to the tools you keep: accounting, WhatsApp, email and payments.

Who owns the data and the code?

You own the data, and you can export it at any time. The software is licensed to your company. If you want the source code, we can hand it over.

Other services

Websites and online storesWhatsApp and AI chatbotsMobile appsGoogle and Meta adsMore services

Figures shown are illustrative.

Tell us what you need

We reply the same working day, Monday to Friday.

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