Medway LLC, a medical distributor's website and sales portal
What was there
Medway distributes medical and aesthetic products to clinics across the UAE, Bahrain and Oman. They already had a corporate website and wanted more from it, plus one place where the sales team finds every brand's materials.
What we built
We made the existing site more interactive and more detailed: clinical evidence on every product page, a What Doctors Say section with clinic videos on the brand pages, and an FAQ for every brand. Their own team runs the content without calling us. Behind the sign-in we added My Medway, a portal where the sales team finds brochures, clinical files and presentations, sorted by brand.
Good to know
Live on the client's own domain, medwayllc.com.
What we added
The site sells brands to clinics, so most of the work went into the brand and product pages and into what happens when a clinic wants to ask.
Clinical evidence on product pages
Product pages list the clinical evidence the brand has supplied, next to a button that starts a WhatsApp enquiry about that product.
An FAQ for every brand
Each brand has its own questions and answers, merged with the product questions and marked up so search engines can read them.
My Medway
A sign-in in the header opens My Medway, a private area where the sales team finds material for each brand.
What Doctors Say
Brand pages carry doctors' quotes with their clinic and an Instagram video.
WhatsApp on every product
A floating WhatsApp button, an enquire button on every product with the message already written, and a contact form that opens WhatsApp ready to send.
Their team edits the site
Every page section, brand, product and article is edited in the site's content manager. Products and clinics can be imported from a spreadsheet.
Instagram on the site
The home page and Insights show the latest Instagram posts, with a fallback set in the content manager.
Old links still work
When the old WordPress site was replaced, 165 old addresses were pointed at their new pages, so links and search results kept working.
