Ekhtem, a loyalty card that saves to your customer's phone
What was there
Shops in the UAE live on regulars, and most still count them on paper cards. A paper card gets lost or filled in for a friend, and it cannot tell the owner who stopped coming. By the time the owner notices, that customer is a regular somewhere else.
What we built
We built Ekhtem, our own loyalty product. The card saves to the customer's phone, in Apple or Google Wallet, with no app to download. Staff add a stamp with one tap at the counter. The owner's panel shows who comes often, who is coming less and who stopped, and brings them back with a note on their lock screen or a WhatsApp in one tap. We set it up for a shop in a day, in the shop's own logo and colour.
Good to know
A Daim product. Shops sign up at ekhtem.app.
What it does
What the customer sees, what the owner sees, and how a lost regular comes back. Every block below is a screen in the live product, shown with a sample café.
Screens from Palm & Pour, a sample café with sample customers.
The card is always with them
The first time, the customer types their number once. After that, a tap at the counter adds the stamp, and the card updates itself in Apple or Google Wallet. No app to download.
You see who stopped coming
The Today screen shows who is close to a reward, who has one waiting, who is coming less often and who stopped. Each name has a WhatsApp button next to it.
Every customer, by name
The full list with each card's progress, the first and last visit, a VIP badge for the regulars and a download for Excel.
The month on one page
Who came back, who is new, and who came after a reminder or through a friend. The owner sends it to a partner on WhatsApp in one tap.
The shop's own card
Logo, shop photo and colour on every card and in Wallet, with a live preview of the Wallet card while the owner edits.
A stamp in the shop's colour
Each shop gets a stamp with a chip inside, in navy, green, orange, pink or black to match the shop. Staff tap it on the customer's phone. Every stamp is saved with the time, and only the customer's own card gives a reward.
Bring them back with one tap
Ekhtem learns how often each customer comes. When someone is later than usual, the owner sends a free note to their lock screen or a WhatsApp, or lets the reminders go out on their own each morning.
Offers for quiet hours
A 1+1, a discount or a free item, with a countdown on every card and a note on the lock screen of customers who said yes to offers.
Birthdays and friends
A treat on the customer's birthday, a reminder before the days they shop for, and a link to share that gives a friend a gift on their first visit.
Reviews and a private suggestion box
Right after a reward, the card asks for a Google review. A private suggestion box lets customers tell the owner first.
